Gender-Neutral Product Development Trends in Personal Care and Beauty

As society evolves, the personal care industry must keep up-to-date with the latest beauty trends and opportunities that these changes provide. An increasing number of consumers are rejecting gender stereotypes and the products that are marketed to them. This presents a major opportunity for diversification of men’s care and gender-neutral personal care products.

As companies personalize their offerings to cater to this market shift, PLZ Personal Care is well equipped to manufacture products featuring custom formulas for every brand we serve. Download our Gender-Neutral Infographic to learn more about the rise of gender-neutral product development trends in the personal care and beauty market.

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The Washington Post reported, “One trend is obvious, observers say: beauty brands are pivoting toward more gender-neutral products presented in unisex packaging.” Inc. magazine also said that gender-neutral products are a growing segment in the cosmetics industry.

This of course has not always been the case. Despite changing trends in personal care, brands have traditionally embraced gender-specific packaging and promotion – a tried and true approach for generations. Picture retail shelves stocked with black and grey shampoo options for men versus purple and pink shampoo bottles for women, or deep woods-scented deodorant sprays vs. floral-scented offerings.

As gender roles and expectations have blurred, an increasing number of consumers are rejecting these stereotypes – presenting a major opportunity for diversification of men’s care and gender-neutral personal care products including:

• Shaving creams
• Fine fragrances
• Deodorants / anti-perspirants
• Hair care products
• Body sprays
• Cosmetics
• Shower foams
• Sunscreens

Product Development for Hair Care, Skin Care, Facial Care and Over the Counter Products

As a contract manufacturing partner with a deep history developing aerosol and liquid solutions, the PLZ Personal Care network offers unique insight into the needs of this expanding market. When developing or reformulating products to be more gender neutral, brand owners must consider a number of variables. A qualified contract manufacturing partner works with brand owners to identify the scope of the project, and develop formulation and filling processes. Formulation and product development experts also advise on factors such as the level and type of ingredients, and delivery aspects of the finished products.

For example, if a brand owner is looking to create several different fragrance options that can be used across a range of product offerings, we work hand-in-hand with them on overall product design. Our formulation experts ensure that the products emit the same scent across all categories, and that product packaging is compatible with the formulation and specified branding.

For brand owners looking to manufacture products without synthetic ingredients and/or improve an existing product to eliminate negative ingredients, we can also advise on ingredient choices and considerations for the development of non-toxic formulations. Solutions may include the substitution of aromatherapy botanicals as alternatives to synthetic fragrances, or vitamin and botanical enriched essential oils made with gluten-free ingredients to restore, protect and nourish hair of all types.

Packaging Considerations for Men’s Care and Gender-Neutral Products

In addition to addressing these formulation aspects, packaging plays a critical role in helping men’s care and gender-neutral products stand out on crowded retail shelves. It is important to consider the use of the product to determine the appropriate packaging and assembly needs. Factors such as the quality of the caps for protecting the product, appropriate actuator size to ensure that the product packaging works with the formulation, and the style, durability and color of the packaging are important components for success.

Liquid and Aerosol Men’s Care and Gender-Neutral Product Capabilities

Our men’s care and gender-neutral product capabilities include development of globally compliant formulas that can be used and marketed in the U.S. and overseas in custom and standard sizes. We offer unique powder aerosol formulations and filling capabilities for high-growth products such as makeup mousse foundations, dry shampoos, body powder sprays, as well as dual-function product solutions such as moisturizing body foam with SPF – in popular trial- and travel-sized products to full-size products. Specialized dimethyl ether (DME) filling capabilities are available for hair care and body spray products, and we’re certified as a filler for natural and organic formulations.

Visit the PLZ Personal Care webpage to learn how we go beyond the fill. From beard oils to texture putty to deodorants and more, PLZ Personal Care is the market-leading product developer, formulator and manufacturing partner that personal care brands rely on to bring the latest product innovations to life.

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Into A Growing List of Aerosol & Liquid Personal Care Products

The availability of Cannabidiol (CBD) oil products is on the rise. According to a recent report by leading cannabis market intelligence and consumer research group BDS Analytics and Arcview Market Research, the collective market for CBD sales is expected to exceed $20 billion in the United States by 2024. This anticipated market growth has consumer packaged goods (CPG) companies feverishly working to add CBD oils into a wide variety of personal care products, beauty products and beyond.

WHAT IS THE CBD OIL BUZZ ABOUT?

CBD is one of over 80 compounds called cannabinoids that are found in the Cannabis sativa L. plant. Unlike other components found in cannabis, CBD is not psychoactive, which means that CBD does not change a person’s state of mind. Some research suggests, however, that CBD produces significant changes in the body – delivering health and wellness benefits.

Word of mouth combined with Congress’ passage of the Agriculture Improvement Act of 2018 (the 2018 Farm Bill) have sparked a growing demand for FDA-regulated consumer products derived from cannabis and its components across a wide range of industries including:

• personal care
• cosmetics
• health and wellness
• food and beverage
• pet care
• skin care
• pharmaceuticals
• beauty

WHY BEAUTY AND PERSONAL CARE PRODUCTS? WHY NOW?

The revenue generated from sales of CBD skin care products alone is estimated to be valued at more than $645 million in 2019 according to Future Market Insights’ “CBD Skin Care Market: Global Industry Analysis and Opportunity Assessment 2019-2027” Report.

Topical CBD oils offer the promise of delivering hydrating, anti-aging and inflammation reduction, along with vitamins A, D and E, and essential fatty acids, so they are being incorporated into the following product categories:

• deodorants (spray or roll-on)
• shaving creams
• shower foams
• body and massage oils
• body sprays
• hair care products
• cosmetics

LIQUID AND AEROSOL CBD CONTRACT MANUFACTURING CONSIDERATIONS AND BEST PRACTICES

As CBD product sales make their way from hemp farms into retail stores, many CPG companies are looking to capitalize on consumer demand. Prior to producing a new liquid or aerosol product infused with CBD oil, CPG companies must consider a number of variables.

Since the market is still in its infancy, proper documentation can often be difficult to obtain, so it’s important to partner with a contract manufacturer with specialized expertise producing product formulations for emerging markets. Such a manufacturing partner will have established relationships with suppliers to ensure that you are sourcing high-quality CBD oil, and can provide guidance on product development and formulation.

PLZ Personal Care’s contract filling services address increased customer requests for the development of cosmetic and personal care products infused with CBD. Our CBD oil-based formulation and contract filling capabilities enable the development of a variety of high-growth CBD products including deodorants, massage oils, body sprays, hair care products and more.

We work with customers through formulation and product development, testing/validation, filling, packaging and delivery to fill a variety of product sizes from small sample and travel size CBD oil products as low as 0.2 oz., up to larger home care products of 8 oz., with valve sizes from 13 mm up to 1 inch. We also utilize our established supplier network to ensure the sourcing of high-quality CBD oil, backed by proper documentation.

Our facility is EPA, DEP, ATF and FDA (OTC drug) registered. We are also an Organic Certified Co-Packer, with the capability to support compliance to the Made in USA Standard. Business philosophy and quality operating systems are based on ISO 9001 and current Good Manufacturing Practice Guidelines (ISO 22716 and CFR 21 Parts 210 and 211).

FUTURE FOR AEROSOL AND LIQUID CBD PRODUCT DEVELOPMENT

We notice major beauty trends ahead of the curve and we share our insights with customers, which is why the CBD oil market has become an ideal fit for our capabilities. Whether your company is launching a new CBD oil product and needs an expert source to help right from the formulation stage or a strategic contract filling partner, we work side by side with our customers to create and refine a variety of aerosol and non-aerosol CBD product formulations.

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