Graphics are often the first thing consumers notice when encountering a product on the shelves. Vibrant colors, bold typography, and striking imagery can instantly capture attention and create a memorable impression. Whether it’s a sleek and modern design or a nostalgic retro aesthetic, the graphics on a package should convey the brand’s identity and values, helping consumers form an emotional connection.

Furthermore, graphics can also communicate important information about the product, such as its features, benefits, and ingredients. Clear and concise labeling enhances transparency and builds trust with consumers who are increasingly conscious about what they’re buying. Clever use of graphics can differentiate a product from its competitors, helping it stand out in a crowded marketplace.

But aesthetics alone are not enough. Customers expect packaging to be practical and convenient to use. Packaging that is difficult to open or reseal can frustrate consumers and detract from their overall experience with the product.

Usability considerations can range from ergonomic shapes and easy-to-grip surfaces to intuitive opening mechanisms and resealable features. Consider the user groups for your product…are they men or women? Older or younger adults? Are they for home or industrial use? How are your products stored? For example, packaging for household products may feature ergonomic handles or one-push dispensers for effortless use.

Moreover, environmentally-friendly packaging solutions are gaining traction as consumers become more environmentally conscious. Sustainable materials and minimalist designs not only reduce the environmental footprint but also appeal to eco-conscious consumers who prioritize sustainability in their purchasing decisions.

In an increasingly competitive marketplace, investing in thoughtful packaging design can make all the difference in standing out and building lasting connections with consumers.

PLZ offers a wide variety of contract filling and packaging options for your products, and a team of design experts ready to help you meet a wide variety of packaging needs and customer demands. We can accommodate all sizes, shapes, and materials, and our existing designs can be morphed to meet your brand’s needs.

Let’s talk about getting your products in the hands of more customers, with the help of PLZ.

Visit us at www.plzcorp.com/contact-us

Gen Z buyers, those born after the mid-1990s, are proving increasingly conscious of the products they use and their impact on the environment and personal well-being, and employ specific preferences and priorities that guide their choices.

1. Sustainability: Gen Z is highly concerned about the environment and looks for cleaning products that are eco-friendly and sustainable. These consumers seek products that use biodegradable ingredients, have minimal packaging, and are produced with a reduced carbon footprint. Cleaning products that are certified by recognized eco-labels or have transparent sustainability practices are particularly appealing to Gen Z consumers.

2. Safety: Gen Z values products that are safe for both their health and the environment. They are likely to choose cleaning products that are free from harsh chemicals, toxins, and irritants. Ingredients like ammonia, bleach, and artificial fragrances are often avoided, as they can have negative impacts on indoor air quality and overall well-being.

3. Transparency: Gen Z buyers are more informed than ever, thanks to the Internet and easy access to information. They appreciate brands that are transparent about their ingredients, manufacturing processes, and sourcing practices. Clear and straightforward labeling is crucial, as Gen Z consumers want to know exactly what they’re bringing into their homes.

4. Versatility: Convenience is key for Gen Z. They prefer cleaning products that serve multiple purposes, reducing the need for a clutter of specialized products. Versatile products that can be used for various cleaning tasks, such as all-purpose cleaners or multipurpose wipes, often are favored.

5. Efficiency: Gen Z is known for their minimalist lifestyle approach. They appreciate cleaning products that take up minimal space, whether in storage or when traveling. Compact packaging and concentrated formulas are likely to appeal to this generation.

6. Ethics: Gen Z consumers are attuned to ethical considerations. They often seek out cleaning products that are produced through ethical manufacturing processes. Brands that align with their values of compassion and responsibility tend to resonate well.

7. Aesthetics: Visual appeal matters to Gen Z. Brands that invest in modern, aesthetically pleasing packaging designs are more likely to catch their eye. Clean, minimalist designs that convey a sense of quality and sophistication can be especially attractive.

From innovative product development and package design, to award-winning achievements in sustainability, diversity and ethical business practices, PLZ’s teams of R&D, manufacturing and category specialists are ready to help you capture the attention and loyalty of Gen Z consumers.

Let’s talk about getting your product to market! Contact us at www.plzcorp.com/contact-us

By 2050, it is estimated the number of people aged 65 and over will triple, reaching 1.5 billion, or 16% of the world’s population. As the population continues to age, it is important for companies to consider the needs and preferences of older consumers in their product and packaging design.

Creating product packaging for an aging population can present unique challenges. Here are some considerations to keep in mind:

Ease of Use: As people age, they may experience reduced dexterity and grip strength, which can make it difficult to open or close packaging. Designing packaging that is easy to open and close, such as using larger tabs or handles, can help to make products more accessible to older consumers.

Clear and Simple Labels: Older consumers may have difficulty reading small print or deciphering complex product labels. Designing labels that use clear and simple language, with larger fonts and high contrast colors, can help to make products easier to understand and use.

Lightweight Packaging: As people age, they may have reduced strength and mobility, which can make it difficult to lift and carry heavy products. Designing packaging that is lightweight and easy to handle can help to make products more accessible to older consumers.

Durability: Older consumers may rely on products for longer periods of time, so designing packaging that is durable and long-lasting can help to improve the overall value of the product.

Accessibility Features: Incorporating accessibility features into product packaging, such as easy-to-read labels and tactile markers, can help to make products more inclusive and accessible to a wider range of consumers.

By considering these factors and designing product packaging tailored to the needs of older consumers, companies can improve the overall user experience and increase the accessibility of their products.

PLZ offers a wide variety of contract filling and packaging options for your products, and a team of experts at the ready to help you meet any packaging need or consumer demand.

Let’s talk about getting your products in the hands of more customers, with the help of PLZ.

Visit us at www.plzcorp.com/contact-us