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Summer is a time to relax and have fun, a season for flip flops and barbecues. For most people, the long days and rising temperatures also mean more time at the pool, at the beach, and in the sun. But while the outdoor air offers a refreshing break from the norm, the effects of the heat, water, and humidity can wreak havoc on your hair.

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The Package, Dispensing Technique and Product Formula are Inseparable in this Growing Market

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A Look at the Latest Trends Fueling Hair Care Product Development in Personal Care

The right, high-quality hair care products can enhance hair of all types, but not all products are created equal. More than ever, people are celebrating diversity and embracing their varying hair colors and types – giving everyone a chance to choose from hair care products for every desired texture, length and style to restore, protect and nourish.

Download our Hair Care Infographic for a snapshot of the hair care industry and the major opportunities fueling product development in personal care as the world prepares to look beyond the pandemic to brighter days.

Download Infographic

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A Look at the Latest Aerosol and Liquid Product Development Opportunities

The hair care industry periodically adapts their product development and offerings to align with evolving trends. Today, these include growing consumer interest in multicultural products, clean and natural formulations, as well as eco-friendly ingredients and packaging. More convenient options such as waterless hair sprays and dry shampoos are gaining favor too. To address these needs, many personal care companies are reassessing their hair care product lines to pinpoint opportunities for brand innovation and expansion.

As a contract manufacturing partner working side by side with our customers to produce and deliver unique and custom formulations for a wide range of hair care products, PLZ Personal Care has unique insights into the needs of this highly competitive industry. Below are some major trends and opportunities fueling hair care product development.

Celebrating Diversity: Multicultural Hair Care Products Please

The right, high-quality hair care products can enhance hair of all types, but not all products are created equal. More than ever, people are celebrating diversity and embracing their varying hair colors and types – giving everyone a chance to choose from hair care products for every desired texture, length and style to restore, protect and nourish.

In fact, according to Beauty Independent’s recent article, The Ready Set’s Outlook On The Multicultural Market In 2021, “Haircare is the biggest segment in multicultural beauty.” Healthy-looking hair is “in,” so the more customization options, the better. PLZ Personal Care is one of the largest manufacturers of multicultural hair care products. From conditioners to styling putty and thermal protectants, we’re always looking to support the next great idea with formulas to help people treat their hair on their terms.

Products such as root lifting mousses and texture sprays are becoming even more popular. For example, fast-absorbing oil that nourishes coarse hair will provide frizz protection for smooth, shiny, healthy and hydrated locks. Special resins can be used to control frizz and assist in creating workable hair products that provide smoothing, conditioning and flexible hold. Consumers also want more products that will protect their hair from heat styling (up to 450 degrees), sun exposure, dry winter air, beach elements and whatever else they may encounter.

Planet Appreciation: Eco-Friendly Hair Care Products

It’s no secret that traditional and natural ingredients are making a comeback. The pandemic has laid bare the degree to which all things are interconnected; growing attention to human health is elevating consumer interest in protecting the environment as well.

More than ever, consumers want products that are non-toxic to the environment and their bodies. Many brands are reformulating their products to eliminate potentially harmful ingredients including parabens, sulfates and formaldehyde, or to adhere to organic and Halal certifications, and ensure ethical sourcing and sustainability of ingredients and packaging.

For companies looking to make their products without synthetic ingredients or to eliminate negative ingredients in an existing product, we advise clients on ingredient choices and considerations for the development of safe, non-toxic formulations. Solutions may include the substitution of aromatherapy botanicals and essential oils as alternatives to synthetic fragrances, or the sourcing of eco-friendly ingredients and packaging.

Getting Healthy: Superfoods and Botanicals in Hair Care

Wellness trends that have gained traction in food are continuing to make their way into the hair care product aisles. This shift comes alongside two other major trends: hairceuticals – the marriage of skincare ingredients with hair care formulations that when combined, deliver more efficacious results – and continued demand for more natural products.

In fact, according to a recent “Natural Beauty Market Trends” report from the New Hope Network’s Nutrition Business Journal, the natural beauty market is rapidly growing – citing estimates that “the global natural and organic beauty market is on track to hit $19.4 billion by 2023.”

Plant-inspired and botanical ingredients, from charming plant-based fragrances to cannabidiol (CBD) oils, as well as strengthening argan and jojoba oils, amino acids and plant extracts are hot items in today’s market. Superfoods such as olive oil, butter, chia seeds and avocado are also popping up in hair care serums, dry shampoos and more. For example, a blend of nourishing natural oils such as meadowfoam, argan, almond, or plum, combined with mango or shea butter, are great conditioning agents to make dry, coarse hair feel soft and static-free.

Don’t Forget About Us: The Rise of Men’s Grooming and Hair Care

According to a recent GLOSSY article, Allied Market Research forecasts the men’s personal care market to be worth $166 billion by 2022 – presenting a major market opportunity for hair care brands. The male beauty movement has given way to a surge in expanded product offerings and packaging. From staples such as shampoos and conditioners to beard oils, hair gels and pomades, men are seeking a wider range of options to look their best.

PLZ partners with both mass-market products and professional brands to lead the curve in men’s grooming and hair care products. We understand what men want in a personal care product, and we have facilities uniquely constructed to deliver on these challenging formulas.

Convenience: Waterless Hair Care Products

Over the past few years, many major companies including Procter & Gamble and Unilever have ramped up their waterless beauty and hair care offerings. Waterless products deliver style control that smooths the cuticle, protects color and adds shine without weighing the hair down. They also offer on-the-go convenience with a fresh, shiny look in comparison to normal liquid shampoo, as well as a reduced carbon footprint.

Consumers are looking for waterless solutions that can deliver a variety of attributes from volumizing and texturizing to oil absorption. In addition to waterless staples such as dry shampoos, national brands are increasingly launching new products to treat specific hair care issues, as well as reinventing shampoos and conditioners into cubes, powders and bars, alternatively packaged in recyclable cardboard or aluminum to reduce the use of both water and plastic.

Let Us Help: We Specialize in Developing Aerosol and Liquid Hair Care Products

At PLZ Personal Care, we offer a wide array of contract manufacturing services for the development of unique and custom formulations for a wide range of hair care products, including styling putty, thermal protectants, masques, relaxer products and beyond. We also offer options for natural formulas free from synthetic and animal-derived ingredients and the use of ethically sourced, sustainable ingredients.

We provide consistent and exceptional hair products for every desired texture, length and style to restore, protect and nourish. Our formulation and product development specialists can take a great idea and guide it through formulation, design, compounding, filling, packaging and delivery to bring new ideas to life.

Visit our hair care products and styling solutions webpage to learn more.

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Into A Growing List of Aerosol & Liquid Personal Care Products

The availability of Cannabidiol (CBD) oil products is on the rise. According to a recent report by leading cannabis market intelligence and consumer research group BDS Analytics and Arcview Market Research, the collective market for CBD sales is expected to exceed $20 billion in the United States by 2024. This anticipated market growth has consumer packaged goods (CPG) companies feverishly working to add CBD oils into a wide variety of personal care products, beauty products and beyond.

WHAT IS THE CBD OIL BUZZ ABOUT?

CBD is one of over 80 compounds called cannabinoids that are found in the Cannabis sativa L. plant. Unlike other components found in cannabis, CBD is not psychoactive, which means that CBD does not change a person’s state of mind. Some research suggests, however, that CBD produces significant changes in the body – delivering health and wellness benefits.

Word of mouth combined with Congress’ passage of the Agriculture Improvement Act of 2018 (the 2018 Farm Bill) have sparked a growing demand for FDA-regulated consumer products derived from cannabis and its components across a wide range of industries including:

• personal care
• cosmetics
• health and wellness
• food and beverage
• pet care
• skin care
• pharmaceuticals
• beauty

WHY BEAUTY AND PERSONAL CARE PRODUCTS? WHY NOW?

The revenue generated from sales of CBD skin care products alone is estimated to be valued at more than $645 million in 2019 according to Future Market Insights’ “CBD Skin Care Market: Global Industry Analysis and Opportunity Assessment 2019-2027” Report.

Topical CBD oils offer the promise of delivering hydrating, anti-aging and inflammation reduction, along with vitamins A, D and E, and essential fatty acids, so they are being incorporated into the following product categories:

• deodorants (spray or roll-on)
• shaving creams
• shower foams
• body and massage oils
• body sprays
• hair care products
• cosmetics

LIQUID AND AEROSOL CBD CONTRACT MANUFACTURING CONSIDERATIONS AND BEST PRACTICES

As CBD product sales make their way from hemp farms into retail stores, many CPG companies are looking to capitalize on consumer demand. Prior to producing a new liquid or aerosol product infused with CBD oil, CPG companies must consider a number of variables.

Since the market is still in its infancy, proper documentation can often be difficult to obtain, so it’s important to partner with a contract manufacturer with specialized expertise producing product formulations for emerging markets. Such a manufacturing partner will have established relationships with suppliers to ensure that you are sourcing high-quality CBD oil, and can provide guidance on product development and formulation.

PLZ Personal Care’s contract filling services address increased customer requests for the development of cosmetic and personal care products infused with CBD. Our CBD oil-based formulation and contract filling capabilities enable the development of a variety of high-growth CBD products including deodorants, massage oils, body sprays, hair care products and more.

We work with customers through formulation and product development, testing/validation, filling, packaging and delivery to fill a variety of product sizes from small sample and travel size CBD oil products as low as 0.2 oz., up to larger home care products of 8 oz., with valve sizes from 13 mm up to 1 inch. We also utilize our established supplier network to ensure the sourcing of high-quality CBD oil, backed by proper documentation.

Our facility is EPA, DEP, ATF and FDA (OTC drug) registered. We are also an Organic Certified Co-Packer, with the capability to support compliance to the Made in USA Standard. Business philosophy and quality operating systems are based on ISO 9001 and current Good Manufacturing Practice Guidelines (ISO 22716 and CFR 21 Parts 210 and 211).

FUTURE FOR AEROSOL AND LIQUID CBD PRODUCT DEVELOPMENT

We notice major beauty trends ahead of the curve and we share our insights with customers, which is why the CBD oil market has become an ideal fit for our capabilities. Whether your company is launching a new CBD oil product and needs an expert source to help right from the formulation stage or a strategic contract filling partner, we work side by side with our customers to create and refine a variety of aerosol and non-aerosol CBD product formulations.

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RISE IN TRIAL-SIZE BEAUTY AND PERSONAL CARE PRODUCTS

Specialty stores like Sephora and Ulta, and even big-box retailers like Target are responding to the demand for sample products by offering miniaturized versions of their finest products. In addition, popular e-commerce subscription box services like Birchbox and Ipsy are packaging beauty and personal care products in attractive, functional sample sizes for thematic collections.

These product samples benefit both brand and buyer by establishing brand connections and generating the feel-good vibe that consumers desire – creating the opportunity to gain new customers and potential brand loyalists. Trial-size products can also be produced in smaller batches and shorter runs for filling and packaging more variations of a product. These can be used to efficiently test out new scents or formulations.

CONSIDERATIONS FOR TRAVEL AND TRIAL-SIZE PRODUCT FORMULATION

Brand owners must first ensure that their trial-size products function as well as their full-size counterparts. Not every product formulation is easily converted to trial size, as there may be fewer options for smaller packaging and dispensing components. An established aerosol and liquid formulation and contract filling partner can guide research and development, and advise on factors such as the levels and types of ingredients in the formulation, packaging and delivery of the finished products.

PLZ understands the unique demands of these smaller sizes, which require more accurate fill weights with much tighter tolerances. We have over 30 years of specialized expertise in this area, advising customers on how to select the right components and test for stability and compatibility. PLZ works with customers through formulation and package development, testing/validation, filling, packaging and delivery to ensure that travel-size products function and look like their full-sized products.

AEROSOL AND LIQUID CONTRACT FILLING AND MANUFACTURING

We produce packaging as small as 5 ml and accommodate crimping of valve sizes as small as 13 mm to produce a variety of high-growth, trial-size products including breath sprays, hair and dry shampoo sprays, body sprays, air and surface disinfectant sprays, and beyond. PLZ processes and expertise also accommodate the complexity of small batches, fast changeovers and nimble production. We can fill and package variations more quickly and easily than larger fillers. Product innovations include proprietary flip-top, trial-size PET packaging for liquid pump sprays to pen-size aerosol formats that fit in a small purse.

Whether your company is launching a new product or looking to offer a lower-priced, trial-size version of an existing product, our unparalleled expertise makes PLZ the right strategic partner. We help guide customers through development and manufacturing to bring high-quality travel-size aerosol and liquid products to market quickly and efficiently.

For additional information on PLZ trial-size product capabilities, visit our capabilities or contact us today.

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Great hair doesn’t just happen; it takes work. We all know the heartbreak of washing, drying, and styling our hair, only to have it morph into a frizzy disaster as soon as we walk out the front door. Frizz happens when hair interacts with humidity. Our strands absorb moisture and expand, making hair coarse, unruly, and prone to static. We may not be able to control the weather, but there are plenty of steps one can take to prevent and correct a frizzy mane.

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Healthy is the new sexy. Fall and Spring runway shows all over the world show us hair trends denoting products and styles for effortless, natural, healthy-looking, frizz-free hair, whether it’s straight, curly, or all over the place! This shift comes alongside two other major trends: hairceuticals – the marriage of skincare ingredients with haircare formulations that when combined, deliver more efficacious results; and the continued push for more natural and eco-friendly products.

If you’re in the market for hair care products, you have probably found yourself frustrated by vague marketing claims and incomprehensible ingredient lists. And with few brands formulating revolutionary new ingredients, it’s not surprising that traditional and safe ingredients are making a comeback. Plant-inspired and botanical ingredients are hot on the market, from charming plant-based fragrances to strengthening exotic oils, amino acids, and plant extracts.

For styled hair, volume and texture is key; products like root lifting mousses, dry shampoos, and texture sprays are becoming even more popular. Still, hair health and protection from damage is crucial! Consumers want more products that will protect their hair from heat styling (up to 450 degrees), sun exposure, dry winter air, beach elements, and more. There’s been a push for personalized hair care routines that focus on specific hair conditions – the more customization options, the better. With all this emphasis on finding “holy grail” products – that is, perfect formulations for each individual consumer – it’s not surprising that trial-sized products fly off the shelves. It takes a long time to find the perfect product, and today’s fickle consumer will try many before settling down!

At Precise Packaging, we have an expanded array of contract manufacturing services for formulating and packaging hair care products, including mousses, oils, sprays, and serums. We can take a great idea and guide it through formulation, design, compounding, filling, packaging, and delivery. And all our product packaging solutions are available in full, trial and travel sizes.

Our product development and packaging specialists design optimal formulations, delivery systems and packaging that bring new ideas to life. Contact us today to learn more.

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